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Super Bowl Viewer Wonders What’s Happening in Between the Ads

Alton, with his purchases from last year's Super Bowl.

CAMBRIDGE, MA – This Sunday, 32-year-old Michael Alton has cold beer, chips and dip, and all his credit cards at the ready, prepared for the greatest television event of the year. “I wait all year for this advertisement marathon is the best!” he said. "It's nice to gather ‘round the TV with friends and debate whether or not we’d buy that car, or eat at that restaurant chain.” As for the football game that sometimes interrupts the exciting Doritos and Coca-Cola commercials, Alton remains confused. 

“Every once in a while, the TV flashes to sports,” he explained, shaking his head. “I’m not really sure what all these giant, angry men with those numbered shirts are trying to sell me, but I don’t think it’s a very successful marketing campaign. Am I supposed to buy a helmet, a sweat towel, or a large container of Gatorade? And where are the cute, talking babies?”

Alton elaborated that he was “not sure why people start screaming at the screen in between the ads,” because he considered the football “the least exciting part of the whole night.”

His friend Maria Greendale added that Alton becomes very depressed every year when Sunday ends: “not because his team loses – he can’t even tell you what teams are playing – but because he’s usually anywhere from $100 to $100,000 in debt from his impulse purchases during the game.”


Image source: Mike Mozart/Flickr

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